Cape Verde's digital advertising market is projected to reach 15 million USD in 2026, reflecting rapid growth driven by increased internet penetration and mobile usage. Social media remains the dominant platform, accounting for nearly 60% of ad spend, as businesses target the country's youthful and connected population. The average CPC of 0.12 USD indicates a competitive yet affordable advertising environment for local and international brands.
The rising mobile ad penetration rate of 78% underscores the importance of mobile-first strategies for advertisers. As digital infrastructure continues to improve, companies in Cape Verde are increasingly reallocating marketing budgets toward digital channels, which now comprise nearly half of total advertising expenditure. This trend is expected to accelerate as digital literacy and online engagement grow across the nation.