12.5 million
Number of active live commerce users
Canadian digital consumers engaged in live shopping platforms in 2026
3.2
Average weekly live commerce transactions per user
Average number of live shopping transactions per active user weekly
CAD 5.8 billion (USD 4.3 billion)
Total social commerce revenue
Revenue generated from social commerce activities in Canada in 2026
27%
Percentage of e-commerce sales via live/social commerce
Share of total e-commerce sales conducted through live and social commerce channels
4.2
Number of social commerce platforms used daily
Average number of social commerce platforms used by consumers daily
Canada's social commerce landscape in 2026 shows robust growth with over 12.5 million active users engaging weekly in live shopping. The trend reflects increased consumer trust and technological adoption, with the average user making over three transactions per week, highlighting the shift towards interactive buying experiences. Revenue from social commerce continues to surge, accounting for more than a quarter of all e-commerce sales, indicating its vital role in Canada's retail ecosystem.
Canadian retailers and brands are leveraging multiple social platforms, with consumers utilizing an average of over four platforms daily. This multi-platform engagement boosts sales and brand loyalty, emphasizing the importance of integrated social commerce strategies. As the market matures, innovations like augmented reality and personalized live streams are expected to further enhance consumer engagement and sales conversion rates.
Frequently Asked Questions
What is the projected growth rate of social commerce in Canada by 2026?
Social commerce in Canada is expected to grow at an annual rate of 15% through 2026, driven by increased digital adoption and mobile shopping trends.
Which social platforms are most popular for live commerce in Canada?
Facebook Live, TikTok, and Instagram Live are the leading platforms for live commerce, favored for their large user bases and interactive features.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.