3.2 million
Number of active live commerce users
Cameroon's digital consumers engaging in live selling platforms
€45 (about $50)
Average monthly spend per user
Average amount spent by Cameroonian consumers on live commerce platforms
35%
Growth rate of social commerce transactions
Annual increase in social commerce sales in Cameroon
28%
Percentage of small businesses utilizing live commerce
Small businesses adopting live selling strategies
85%
Percentage of consumers purchasing via mobile devices
Mobile-driven live commerce activity in Cameroon
Cameroon's live commerce sector is rapidly expanding, with over 3.2 million active users in 2026, reflecting increased smartphone penetration and internet access. The average monthly spend highlights growing consumer trust and engagement with live selling platforms, especially among younger demographics. Small enterprises are increasingly leveraging social media for sales, with 28% adopting live commerce strategies to reach wider audiences and boost revenue.
The dominance of mobile devices in Cameroon's live commerce landscape underscores the importance of mobile-friendly platforms. The 35% growth rate indicates a vibrant, evolving digital economy, propelled by improved connectivity and digital literacy. As social commerce matures, expect further innovations and a shift toward more personalized, real-time shopping experiences for consumers across Cameroon.
Frequently Asked Questions
What is the most popular live commerce platform in Cameroon?
Facebook Live and WhatsApp are the most widely used platforms for live commerce in Cameroon, due to their popularity and easy access.
How are small businesses benefiting from live commerce in Cameroon?
Small businesses benefit by reaching larger audiences, reducing marketing costs, and providing real-time customer engagement, which increases sales and brand loyalty.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.