USD 1.2 billion
Total E-commerce Revenue
Cambodia's e-commerce sector is rapidly expanding, driven by increased online shopping and mobile usage.
4.5 million
Live Commerce Users
A significant portion of the population engages in live shopping events, reflecting the popularity of social media sales channels.
35%
Social Commerce Market Share
Social platforms account for over a third of all online sales, emphasizing their dominance in digital retail.
USD 45
Average Monthly Spending per User
Consumers are spending more each month on live and social commerce platforms, indicating growing trust and convenience.
1,200
Number of Live Shopping Events per Month
Frequent live sessions contribute to the vibrant digital shopping culture in Cambodia.
Cambodia's digital commerce landscape in 2026 shows remarkable growth with increasing adoption of live and social commerce. The proliferation of affordable smartphones and improved internet infrastructure has enabled more consumers to participate actively in online shopping via live streams and social media platforms. This trend not only enhances consumer engagement but also provides small businesses with new avenues for growth in a competitive market.
The rise in social commerce's market share highlights the importance of social media platforms like Facebook and TikTok in driving sales. As consumers become more comfortable with digital transactions, businesses are leveraging live commerce to build brand loyalty and offer personalized shopping experiences. This evolving ecosystem promises continued expansion, shaping Cambodia's retail future significantly over the coming years.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.