45 million
Total E-commerce Revenue (USD)
2026 projection
12%
E-commerce Penetration Rate
Percentage of internet users shopping online
1.3 million
Number of E-commerce Users
Estimated online shoppers in Burundi
35
Average Transaction Value (USD)
Average online purchase amount
65%
Mobile Payment Adoption Rate
Percentage of e-commerce transactions via mobile payments
Burundi's e-commerce sector is experiencing steady growth, with revenues reaching approximately $45 million in 2026. The increasing mobile phone penetration and improved internet access have contributed to higher consumer engagement online. Despite a relatively low penetration rate of 12%, the number of online shoppers is rising, indicating expanding digital trust and market potential.
Most e-commerce transactions are conducted via mobile payments, which now account for 65% of online sales. As digital infrastructure improves, Burundi is poised for accelerated growth in online retail, supporting local businesses and enhancing consumer convenience. Continued investments in internet access and digital literacy will be critical to sustaining this upward trend.
Frequently Asked Questions
What is driving e-commerce growth in Burundi?
Increased mobile phone usage, improved internet access, and mobile payment adoption are key drivers of Burundi's e-commerce growth in 2026.
What challenges does Burundi face in expanding its e-commerce market?
Limited digital infrastructure, low internet penetration, and consumer trust issues pose challenges to broader e-commerce adoption in Burundi.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.