Burundi's CTV ad spending is projected to reach approximately $4.2 million USD in 2026, reflecting modest growth driven by increased digital media consumption. As internet penetration improves, advertisers are shifting budgets toward CTV platforms, which now account for about 12.5% of the country's total digital ad spend. The number of CTV viewers is estimated at 2.3 million, signaling a growing audience for targeted advertising campaigns.
The average CTV ad duration remains around 15 seconds, aligning with global standards for quick, impactful messaging. Mobile devices continue to dominate digital reach, with 68% of the population engaged through mobile digital advertising. This trend underscores the importance of mobile-friendly content for brands aiming to maximize visibility in Burundi’s evolving digital landscape.