Digital Advertising Statistics in Burkina Faso (2026)

Burkina Faso's digital advertising market is experiencing rapid growth, with a projected total spend of USD 45 million in 2026. Connected TV (CTV) advertising is gaining popularity, accounting for USD 12 million of the total, reflecting increased access to smart TVs and better internet infrastructure. Mobile advertising dominates the market, capturing over 60% of the ad budget, driven by high smartphone penetration and affordable data plans.

The rise in digital ad impressions, averaging 1.2 billion daily views, indicates a highly engaged online audience. The market is expanding at an annual rate of approximately 18%, driven by increased digital adoption and investments by both local and international brands. As digital infrastructure improves, Burkina Faso is poised to see further growth in digital marketing, especially in CTV and mobile advertising channels.