1.2
E-commerce Revenue (USD billion)
Brunei's e-commerce revenue in 2026
0.45
Number of Online Shoppers (millions)
Total online shoppers in Brunei
85
Average Transaction Value (USD)
Average value per online purchase
78
Mobile Commerce Penetration (%)
Percentage of e-commerce transactions via mobile devices
68
E-commerce Market Penetration (%)
Percentage of internet users shopping online
By 2026, Brunei’s e-commerce sector has seen steady growth, reaching approximately 1.2 billion USD in revenue. The country’s increasing internet penetration and mobile device usage have been major drivers of this expansion. With nearly 78% of transactions conducted via smartphones, digital shopping has become highly accessible for Brunei's population. The average transaction value remains modest, reflecting the country’s consumer spending patterns and economic scale.
The rapid digital adoption in Brunei indicates a maturing e-commerce ecosystem, with over two-thirds of internet users engaging in online shopping. Local businesses are increasingly investing in online platforms, broadening product offerings, and improving logistics. This trend aligns with government initiatives to boost digital literacy and e-commerce infrastructure, positioning Brunei as a competitive player in regional digital markets.
Frequently Asked Questions
What is the main driver of e-commerce growth in Brunei?
The main drivers are increased smartphone usage, improved internet infrastructure, and government support for digital economy initiatives.
How does mobile commerce impact Brunei's economy?
Mobile commerce enables more convenient shopping, increases sales volume, and encourages local businesses to expand their digital presence.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.