Brazil's e-commerce sector continues to expand rapidly in 2026, with revenues reaching approximately USD 130 billion. The surge is driven by increased smartphone usage and improved internet infrastructure, enabling more consumers to shop online. The majority of transactions are now conducted via mobile devices, accounting for 68% of all online sales. This trend reflects Brazil's growing digital maturity and changing consumer preferences towards convenient, digital shopping experiences.
The number of online shoppers is projected to hit 105 million, representing over half of the population. The average transaction value remains around USD 125, indicating consumers are increasingly confident in online purchases. E-commerce penetration is at 55%, showing that more Brazilians are embracing digital commerce. Retailers are investing heavily in digital platforms, further fueling the sector's dynamic growth and innovation.