1.2
CTV Advertising Spend (USD billion)
Brazil's projected CTV ad expenditure in 2026
25%
Percentage of Digital Ad Budget
Share of total digital advertising allocated to CTV in 2026
$18
Average CTV Ad Rate (USD CPM)
Cost per thousand impressions for CTV ads in Brazil
78
Number of CTV Users (millions)
Brazilian consumers using CTV devices in 2026
35%
Growth in CTV Ad Revenue (%)
Year-over-year increase in CTV ad revenue in Brazil
Brazil's CTV advertising market is experiencing rapid growth, with projected spending reaching USD 1.2 billion in 2026. The rise is driven by increasing consumer adoption of smart TVs and streaming devices, alongside brands shifting budgets from traditional to digital platforms. This shift reflects a broader digital transformation within Brazil's media landscape, emphasizing targeted, on-demand advertising formats.
With 78 million consumers using CTV devices, marketers are capitalizing on the high engagement levels of this audience segment. The average CPM of USD 18 indicates competitive rates for advertisers aiming to reach tech-savvy Brazilians. The 35% annual growth underscores the increasing importance of CTV in Brazil’s advertising ecosystem, signaling future expansion and innovation in digital campaigns.
Frequently Asked Questions
What is driving the growth of CTV advertising in Brazil?
Increasing consumer adoption of smart TVs and streaming platforms, along with brands shifting budgets from traditional media to digital channels, are key drivers.
How does CTV ad spending compare to overall digital advertising in Brazil?
In 2026, CTV accounts for about 25% of the total digital ad spend, reflecting its significant role in the country's digital marketing landscape.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.