E-commerce Statistics in Botswana (2026)

Botswana's e-commerce sector is experiencing significant growth, with revenues reaching approximately USD 620 million in 2026. Mobile commerce dominates the market, accounting for over three-quarters of transactions, driven by widespread smartphone adoption and improved mobile infrastructure. Consumer trust in digital payments continues to rise, with 65% of online shoppers using digital wallets and bank transfers, indicating increased confidence in secure online transactions.

The increasing number of online consumers, estimated at 2.5 million in 2026, reflects broader digital inclusion efforts and rising internet penetration. The average order value remains stable at USD 85, highlighting a shift towards more frequent online purchases of both essentials and luxury items. These trends suggest a promising future for Botswana's e-commerce, with expanding market opportunities for local and international retailers.