Live Commerce and Social Commerce Statistics in Bosnia and Herzegovina (2026)

By 2026, Bosnia and Herzegovina has seen substantial growth in social commerce, with over 2.3 million users actively participating in live shopping platforms. The average user now spends around €45 weekly, indicating increased engagement and trust in live and social shopping experiences. The total market value has reached €520 million, reflecting rising consumer confidence and digital adoption across the country.

Mobile commerce dominates the scene, accounting for 68% of all transactions, driven by widespread smartphone use and improved internet infrastructure. The high engagement rate of 37% of the population in live shopping demonstrates the shift towards more interactive and social buying behaviors, positioning Bosnia and Herzegovina as a notable emerging market in the regional digital economy.