Top 10 Social Commerce Platforms in Sudan (2026)

Social commerce is rapidly transforming retail in Sudan, enabling consumers to shop directly through social media platforms. In 2026, these platforms are pivotal for e-commerce growth and digital engagement across the nation.

1. Facebook Marketplace

With 78% of Sudanese online shoppers using Facebook Marketplace in 2026, it remains the top platform for social commerce, driven by its widespread user base and integrated shopping features.

2. Instagram Shops

Instagram Shops has seen a 65% increase in Sudanese users engaging in direct purchases via the app, making it the second most popular social commerce platform in 2026.

3. WhatsApp Business

WhatsApp Business now accounts for 40% of social commerce transactions in Sudan, with small businesses leveraging its messaging features for direct sales.

4. TikTok Shopping

TikTok Shopping has gained popularity among youth, with a 52% growth in active Sudanese buyers engaging with product videos and live shopping events in 2026.

5. Jumia Social

Jumia’s social commerce extension reports a 48% rise in transactions, integrating social sharing features that boost product visibility and sales.

6. Snapchat Discover Shopping

Snapchat Discover Shopping has expanded its reach, with 35% of Sudanese Snapchat users making purchases directly through Stories and Discover content.

7. Telegram Shops

Telegram Shops has become a key platform for niche markets, with a 30% increase in active shop channels and consumer purchases in 2026.

8. Twitter Shops

Twitter Shops has seen a 25% growth, especially among urban professionals, as brands use tweets and threads to promote products and facilitate sales.

9. LinkedIn Marketplace

While primarily B2B, LinkedIn Marketplace in Sudan has experienced a 20% rise, connecting small businesses with local suppliers through social commerce.

10. Pinterest Shopping

Pinterest Shopping has expanded among female users, with a 15% increase in shopping activity focused on fashion, home decor, and crafts in 2026.

Conclusion

Social commerce platforms in Sudan are evolving rapidly, with increasing engagement across diverse social media channels. Businesses that harness these platforms can significantly boost their reach and sales in 2026.

Frequently Asked Questions

Q: What is the most popular social commerce platform in Sudan in 2026?

A: Facebook Marketplace remains the most popular social commerce platform, with a 78% engagement rate among online shoppers.

Q: How are small businesses using social commerce in Sudan?

A: Small businesses leverage platforms like WhatsApp Business and Telegram Shops to connect directly with customers, facilitating personalized sales experiences.

Q: What are the future trends for social commerce in Sudan?

A: Future trends include increased live shopping events, augmented reality integration, and more personalized shopping experiences on social platforms.

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All statistics are 2026 estimates and projections based on industry trend analysis.