Social Commerce Influencer Sales Statistics in Sudan (2026)

The social commerce sector in Sudan has experienced significant growth by 2026, with influencer-driven sales reaching approximately USD 220 million. The increase in active influencers and higher engagement rates demonstrate evolving consumer trust and digital adoption. Local influencers play a crucial role in connecting brands with consumers, especially in urban centers like Khartoum and Omdurman, fostering a vibrant online marketplace.

Despite economic challenges, social commerce remains a vital channel for small and medium enterprises in Sudan. The penetration rate of 25% indicates substantial adoption among social media users, supported by affordable internet access and smartphone usage. As influencer marketing continues to expand, businesses are leveraging personalized content to boost sales and brand loyalty across various social platforms.