Sudan's social commerce sector, led by TikTok Shop, is experiencing rapid growth in 2026, driven by increased smartphone adoption and internet access. With over 1.2 million active users, the platform has become a key marketplace, especially among younger demographics. The total revenue of USD 45 million signifies a burgeoning digital economy, with consumers favoring quick, engaging shopping experiences tailored through social media.
Despite challenges such as limited digital infrastructure, Sudanese businesses are increasingly leveraging TikTok influencers to boost sales. The average purchase value of USD 37 reflects a rising trust in online transactions. As digital penetration reaches 35%, social commerce is set to become a vital component of Sudan's retail landscape, fostering new opportunities for entrepreneurs and international brands to tap into this expanding market.