By 2026, TikTok Shop has become a leading platform for social commerce in Andorra, with around 45,000 active users engaging in online shopping. The total revenue from social commerce is projected at €22 million, reflecting its growing influence on local retail and consumer habits. Mobile shopping dominates, with nearly 70% of transactions completed via smartphones, indicating a shift towards more accessible, on-the-go purchasing behaviors.
Influencer marketing continues to thrive in Andorra, with influencers enjoying an engagement rate of over 12%. This trend has significantly boosted product visibility and sales on TikTok Shop. Small businesses and local brands leverage this platform to reach niche audiences, driving digital transformation in Andorra's retail landscape and fostering a vibrant social commerce ecosystem.