TikTok Shop Growth and Social Commerce Statistics in Bahamas (2026)

The Bahamas has experienced significant growth in TikTok Shop users, reaching approximately 150,000 active shoppers in 2026. This surge is driven by increased mobile internet access and the popularity of social commerce among younger demographics. The platform now contributes notably to the local economy, with social commerce revenue hitting an estimated $45 million USD, reflecting a thriving digital marketplace.

Bahamas' social commerce landscape is characterized by high engagement, with an 18% engagement rate among internet users. Influencers and local brands are leveraging TikTok Shop extensively, forming around 2,500 collaborations that boost product visibility. The average spend per user has risen to $300 USD, indicating strong consumer trust and the growing importance of social media in shopping behaviors. This trend underscores the Bahamas' shift toward digital retail and social-driven purchasing.