By 2026, social commerce in Sudan continues to grow rapidly, with nearly 4.8 million users actively engaging across platforms like Facebook, WhatsApp, and Instagram. The penetration rate of 35% indicates a significant shift towards social-based shopping, driven by increased mobile device adoption and improved internet infrastructure. The average monthly spend of USD 45 reflects a rising consumer confidence in online transactions and digital payments.
This demographic shift is creating new opportunities for local businesses and entrepreneurs, who leverage social media to reach wider audiences. Younger populations and urban dwellers are leading the adoption, while payment solutions are becoming more accessible. Overall, social commerce is transforming Sudan's retail landscape, fostering economic growth and digital inclusion across the country.