Social Commerce Demographics in Antigua and Barbuda (2026)

In 2026, Antigua and Barbuda has approximately 45,000 active social commerce users, representing over half of its population. The trend shows increasing engagement on platforms like Facebook and Instagram, driven by improved internet access and mobile device adoption. The average monthly spend of USD 120 indicates a growing trust and familiarity with digital shopping channels, reflecting a maturing e-commerce environment.

Mobile commerce dominates the social shopping scene, with 88% of transactions via smartphones and tablets. This high penetration suggests that local businesses increasingly tailor their marketing strategies for mobile users. As the digital infrastructure continues to improve, social commerce is expected to become a significant component of Antigua and Barbuda's retail landscape, fostering economic growth and consumer convenience.