In 2026, social commerce continues to grow in Andorra, with a penetration rate of 78%, indicating widespread digital engagement. The average annual spend per user is €350, reflecting increased trust and familiarity with online shopping through social media platforms. Instagram remains the dominant platform for social shopping, driven by visual content and influencer marketing, especially among younger demographics.
The demographic profile shows that 62% of users are female, highlighting gender-specific marketing opportunities. The average age of social commerce users is around 35 years, suggesting a mature user base that values convenience and social proof. As digital adoption advances, local businesses are increasingly leveraging social commerce to reach customers efficiently and boost sales.