Social Commerce Demographics in Australia (2026)

By 2026, social commerce in Australia has grown significantly, with 15 million users actively shopping through social platforms. The majority are female, reflecting strong engagement among women aged 25-44, who favor platforms like Instagram and Facebook. Mobile devices dominate transactions, accounting for 85%, indicating a shift towards mobile-friendly shopping experiences. This growth is driven by increased digital literacy and smartphone adoption across the country.

Australian brands are increasingly leveraging social media to reach consumers, with personalized content and influencer collaborations fueling sales. The average monthly spend per user has risen to AUD 220, demonstrating higher consumer confidence in social shopping. As social commerce continues to evolve, businesses must focus on optimizing mobile interfaces and targeted advertising to capitalize on this expanding market segment.