In 2026, Sudan has seen a significant growth in Pinterest users, with over 1.2 million active users engaging in social commerce activities. The platform's influence on local businesses has surged, facilitating sales worth approximately USD 45 million, which highlights the increasing trust and adoption of digital shopping channels among Sudanese consumers.
The average monthly shopping sessions on Pinterest have reached 3.5 million, revealing a vibrant digital marketplace. Nearly one-third of users actively participate in shopping activities. The expansion of local businesses on Pinterest has contributed to this growth, with around 15,000 companies now utilizing the platform to reach a broader customer base.