Top 10 Social Commerce Platforms in Democratic Republic of Congo (2026)

Social commerce continues to grow rapidly in the Democratic Republic of Congo, driven by increased internet penetration and smartphone use. In 2026, these platforms are transforming how Congolese consumers shop and interact online.

1. Facebook Marketplace

With over 8.5 million active users in DRC in 2026, Facebook Marketplace remains the dominant platform for local buying and selling, accounting for 45% of social commerce transactions.

2. WhatsApp Shops

WhatsApp Shops has seen a 60% growth in active business accounts, with over 4 million users engaging in direct product inquiries and purchases in 2026.

3. Instagram Shopping

Instagram Shopping's user base in DRC grew to 2.3 million, representing 12% of social commerce sales, making it a key platform for fashion and lifestyle brands in 2026.

4. Jumia Social

Jumia’s integrated social commerce features attracted 1.8 million users, contributing to 8% of online retail transactions in the country in 2026.

5. TikTok Shop

TikTok Shop has rapidly expanded to 1.5 million active shoppers, driven by viral product videos, accounting for 7% of social commerce activity in 2026.

6. Twitter Marketplace

Twitter Marketplace has emerged as a niche platform, with over 600,000 users engaging in direct sales and promotions, representing 3% of social commerce in 2026.

7. Shopify Lite DRC

Shopify Lite users in DRC numbered 900,000 in 2026, enabling small businesses to leverage social media for sales, contributing to 4% of social commerce revenue.

8. YouTube Shopping

YouTube Shopping's adoption grew to 700,000 users, especially among electronics and tech enthusiasts, capturing 3% of the social commerce market in 2026.

9. Lazada Congo

Lazada Congo, though newer, hit 500,000 active users, focusing on electronics and household goods, representing 2.5% of social commerce transactions.

10. Snapchat Spotlight

Snapchat Spotlight saw a 40% increase to 400,000 active shoppers, mainly among younger audiences, accounting for 2% of the social commerce landscape in 2026.

Conclusion

The social commerce ecosystem in the Democratic Republic of Congo is vibrant and diverse in 2026, with platforms continuously innovating to meet consumer demands. As internet access expands, these platforms are poised for further growth, shaping the future of online shopping in the country.

Frequently Asked Questions

Q: Which social commerce platform is most popular in DRC in 2026?

A: Facebook Marketplace remains the most popular social commerce platform, with the highest active user base and transaction volume.

Q: How is mobile technology influencing social commerce in DRC?

A: Mobile technology is a key driver, with over 75% of social commerce transactions conducted via smartphones, enabling greater access and convenience.

Q: What are the emerging trends in DRC's social commerce sector?

A: Video shopping features, influencer collaborations, and integrated payment solutions are emerging trends that enhance user engagement and sales.

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All statistics are 2026 estimates and projections based on industry trend analysis.