Instagram Shopping & Social Commerce Statistics in Democratic Republic of Congo (2026)

By 2026, Instagram has become a vital platform for social commerce in the Democratic Republic of Congo, with over 4.2 million active users. The platform has facilitated a surge in small and medium enterprises adopting Instagram Shopping, contributing to an estimated USD 320 million in sales. With increasing smartphone penetration, more users are engaging in daily transactions, boosting the local digital economy significantly.

Despite infrastructure challenges, mobile internet expansion has driven social commerce growth, with 52% of the population accessing the internet via smartphones. Businesses are increasingly adopting Instagram as their primary sales channel, reflecting a shift towards digitalization in the DRC. These trends indicate a promising future for social commerce, fostering economic development and entrepreneurial opportunities across the country.