Algeria's social commerce landscape is rapidly expanding, with 25% of social media users engaging in Instagram Shopping by 2026. The platform facilitates a significant portion of online transactions, reflecting growing consumer trust and digital adoption. Local businesses increasingly leverage Instagram to reach younger demographics, boosting overall e-commerce activity across the country.
Average monthly spending on social commerce has risen to approximately $330, indicating increased consumer confidence and spending capacity. Fashion and accessories dominate purchase categories, supported by targeted influencer marketing. As Algeria continues digital transformation, social commerce is poised to become a vital component of the retail ecosystem, driven by mobile usage and social media engagement.