In Antigua and Barbuda, Instagram continues to be a vital platform for social commerce in 2026, with around 150,000 active users. The majority of users, approximately 65%, engage with shopping features, indicating a strong market for digital sales. Local businesses increasingly adopt Instagram Shopping, boosting revenue and expanding market reach, with an estimated USD 12 million generated through social commerce this year.
The average spend per shopper on Instagram is projected to be USD 85, reflecting growing consumer confidence in social media transactions. This trend is supported by the increasing number of businesses utilizing Instagram Shopping, which now totals around 1,200. As social commerce matures, Antigua and Barbuda's economy benefits from digital innovation and expanded online retail opportunities, fostering sustainable growth.