Instagram Shopping & Social Commerce Statistics in Andorra (2026)

By 2026, social commerce in Andorra has seen significant growth, with Instagram Shopping becoming a key platform for local retailers and consumers. The number of active users engaging in shopping activities has increased to approximately 45,000, reflecting higher digital adoption and mobile commerce trends. Retailers are increasingly leveraging Instagram's features to reach targeted audiences and boost sales, contributing to a revenue of around €120 million.

Despite the growth, the adoption rate varies among sectors, with fashion and electronics leading in usage. Consumers tend to spend an average of €2,600 per shopping session, and the conversion rate remains steady at 4.2%, indicating effective social commerce strategies. Overall, Instagram Shopping is transforming Andorra's retail landscape, aligning with global digital commerce trends.