1.2
Social commerce revenue (USD billion)
Projected social commerce revenue in DRC for 2026
9.5
Number of social commerce users (millions)
Estimated social commerce user base in DRC by 2026
35
Mobile social commerce transactions (million)
Number of social commerce transactions via mobile devices
125
Average spend per user (USD)
Average social commerce expenditure per user in 2026
38
Growth rate of social commerce revenue (%)
Annual growth rate of social commerce revenue
The Democratic Republic of Congo's social commerce sector is experiencing rapid growth, with revenue reaching approximately $1.2 billion in 2026. The rising smartphone penetration and expanding internet access drive user engagement, making social platforms a key sales channel. Mobile transactions dominate, reflecting the country's mobile-first digital landscape, and the average user spends around $125 annually on social commerce.
This upward trend is supported by increased digital literacy and a young, tech-savvy population. E-commerce platforms are integrating social features to enhance user experience, fostering community-driven shopping. The sector's annual growth rate of 38% indicates strong momentum, positioning social commerce as a vital component of the country's future retail economy, with significant potential for investment and innovation.
Frequently Asked Questions
What are the main social platforms used for commerce in DRC?
Facebook, WhatsApp, and local messaging apps are the primary platforms facilitating social commerce in DRC.
How is social commerce impacting traditional retail in DRC?
Social commerce is expanding access to products, especially in remote areas, and is gradually transforming traditional retail models through digital channels.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.