Social Commerce Revenue Statistics in Antigua and Barbuda (2026)

Antigua and Barbuda's social commerce sector is rapidly expanding, with revenues reaching approximately USD 15 million in 2026. The growth is fueled by increased internet penetration and mobile device usage, enabling more locals to shop and sell via social platforms. The average spend per buyer indicates a healthy engagement level, driven by a thriving tourism sector and local entrepreneurship.

The social commerce penetration rate suggests over a third of internet users are active in these markets, with Instagram leading as the preferred platform. This trend highlights the country's shifting retail landscape, emphasizing digital channels for small businesses and artisans. Continued investment in digital infrastructure could further boost social commerce growth in the coming years.