Afghanistan's social commerce sector is experiencing rapid growth, with revenues reaching an estimated $150 million in 2026. The rise in active social buyers, numbering approximately 2.3 million, reflects increasing digital adoption despite infrastructure challenges. Key platforms like Facebook and Telegram dominate the landscape, facilitating both small businesses and individual entrepreneurs to reach consumers effortlessly.
The average spending per user stands at $65, indicating a steady increase in consumer confidence and purchasing power within the social commerce realm. The sector's annual growth rate of 25% underscores its potential as a significant economic driver. Continued investments in digital infrastructure and mobile connectivity are expected to further boost this trend in the coming years.