The Democratic Republic of Congo has experienced rapid growth in social commerce, with revenues reaching approximately USD 1.2 billion in 2026. The return rate remains modest at 8.5%, reflecting improving consumer confidence and seller accountability. Mobile adoption continues to drive platform engagement, especially among the 12 million active users, who spend an average of USD 45 monthly, indicating a thriving digital marketplace.
Despite infrastructure challenges, social commerce is becoming a vital component of DRC’s retail sector. Increased smartphone access and digital literacy have supported this growth, with nearly 58% of the population now engaged via mobile. Businesses are adopting innovative strategies to reduce return rates further, enhancing customer satisfaction and boosting overall platform profitability.