In 2026, social commerce in the Democratic Republic of Congo has seen substantial growth, with over 12 million users actively participating in online buying through social platforms. The average user spends around $45 monthly, indicating increasing consumer confidence and engagement in digital transactions. The penetration rate of social commerce platforms is high, reaching 65%, which reflects widespread acceptance among social media users.
Digital payment methods have become more prevalent, with over half of users adopting digital payments for their transactions. The trust index, measuring consumer confidence in social commerce, stands at 68 out of 100, showcasing a positive outlook despite some lingering concerns about online security and fraud.