Benin's digital advertising market is experiencing rapid growth in 2026, driven by increased internet penetration and mobile device usage. CTV advertising is gaining popularity as consumers shift from traditional TV to connected devices, capturing about 27% of the digital ad spend. This trend reflects the country's evolving media landscape and rising consumer engagement through digital platforms.
With total digital ad spending reaching nearly $46 million, businesses are increasingly investing in targeted CTV campaigns to reach urban and tech-savvy audiences. As internet access expands, advertisers are expected to allocate more budget to digital channels, making CTV a crucial component of Benin's advertising ecosystem in 2026.