€25 billion
Total E-commerce Revenue
Belgium's e-commerce revenue in 2026
€85
Average Order Value
Average spend per online purchase in Belgium
78%
E-commerce Penetration Rate
Percentage of internet users shopping online
62%
Mobile Commerce Share
Proportion of e-commerce transactions via mobile devices
8.2 million
Number of E-commerce Buyers
Belgian citizens who shop online in 2026
Belgium's e-commerce sector is projected to reach €25 billion in revenue by 2026, driven by increased internet penetration and digital adoption. The average order value is expected to rise to €85, reflecting consumers' growing confidence in online shopping and improved logistics. Mobile commerce continues to dominate, with 62% of transactions conducted on smartphones, emphasizing the importance of mobile-optimized platforms.
The e-commerce penetration rate in Belgium is anticipated to be around 78%, indicating widespread acceptance of online shopping. With approximately 8.2 million buyers, the market remains robust, supported by advancements in payment security and delivery services. Small and medium-sized enterprises are increasingly transitioning online, expanding consumer choices and fostering economic growth in the digital space.
Frequently Asked Questions
What are the main drivers of e-commerce growth in Belgium?
Factors include increased internet access, mobile device usage, improved payment security, and growing consumer trust in online shopping.
How is mobile commerce impacting the Belgian e-commerce market?
Mobile commerce accounts for 62% of transactions, prompting businesses to prioritize mobile-friendly websites and apps to capture consumer demand.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.