Belgium's CTV advertising market is experiencing rapid growth, with an expenditure of €250 million in 2026, reflecting increased consumer engagement and digital ad shift. The sector now accounts for 35% of the total digital ad budget, showcasing its importance for marketers targeting Belgian audiences. The average viewing time of 45 minutes daily indicates high user engagement, making CTV an increasingly attractive platform for advertisers.
The number of CTV users has risen to 7.5 million, representing over 70% of the population, which supports the expanding ad spend and revenue. The annual growth rate of 18% signals a dynamic market with ongoing investments in content and technology. As Belgium continues to digitize, CTV advertising is poised to remain a major component of the nation's media landscape, offering targeted and measurable ad opportunities.