Barbados' e-commerce sector continues to grow rapidly, with total revenues reaching approximately $150 million in 2026. Social commerce remains a key driver, with 42% of internet users actively participating in social shopping activities. The rise of live commerce platforms has attracted around 650,000 users, reflecting increased consumer engagement. Mobile devices dominate social transactions, accounting for 88%, emphasizing the importance of mobile-friendly platforms.
The average transaction value in Barbados’ live commerce space sits at around $75, indicating a healthy consumer spending pattern. As digital literacy improves and internet penetration deepens, social commerce is expected to keep expanding. Local businesses leverage live streams and social channels to reach wider audiences, boosting online sales and fostering a vibrant digital economy. Continued investments in digital infrastructure will further accelerate growth in this sector.