Vietnam's digital landscape in 2026 shows a strong reliance on mobile video content, with 78% of views occurring on mobile devices. The average thumbnail CTR has increased to 4.8%, indicating improved engagement strategies among local content creators. As the economy continues to grow, brands are investing more in video advertising, with spend rising by 22% annually, reflecting the importance of visual content in marketing campaigns.
Viewers in Vietnam are engaging with video content for longer periods, averaging 2.3 minutes per video, which suggests increased consumer interest. The cost per view remains low at around $0.012 USD, making video advertising a cost-effective strategy for businesses. As digital maturity advances, Vietnamese marketers are focusing on optimizing thumbnails and content quality to boost engagement and conversion rates.