In 2026, Antigua and Barbuda has seen a steady increase in video thumbnail CTR, now averaging 4.2%, driven by improved content quality and targeted advertising. The rise in daily video views to nearly 7,850 reflects growing consumer interest in digital content, especially on popular platforms like YouTube, which accounts for 68% of usage. Local businesses are increasingly leveraging video ads, with over 60% adopting this strategy to reach their audiences effectively.
The advertising costs remain competitive with a CPM of USD 8.50, supporting small and medium businesses in expanding their digital outreach. As digital literacy improves, more brands recognize the importance of engaging visual content. This trend positions Antigua and Barbuda as a rapidly growing digital market, with video marketing becoming central to their advertising ecosystem in 2026.