In 2026, Afghanistan's average video thumbnail click-through rate (CTR) stands at 3.8%, demonstrating moderate engagement levels amid rising internet use. The country's digital landscape is rapidly expanding, with users watching an average of 4.5 hours of online video content monthly, reflecting increased consumption despite infrastructural challenges.
Digital advertising expenditure has reached approximately USD 12 million this year, driven by local businesses seeking new channels to reach consumers. With internet access available to about 26% of the population, marketers are increasingly focusing on targeted video campaigns to boost visibility and engagement across limited but growing digital platforms.