In Australia, video marketing continues to grow rapidly, with an average thumbnail CTR of 4.2%, indicating high engagement levels. Marketers are investing heavily, with total ad spend reaching AUD 2.8 billion, reflecting the importance of video in digital strategies. The majority of campaigns target mobile users, who constitute 65% of video viewers, emphasizing the need for mobile-optimized content.
Viewership habits reveal that Australians watch videos on average for 78 seconds, showcasing the effectiveness of short-form content. With 78% of marketers utilizing video, competition for viewer attention is fierce. Companies that optimize their thumbnails and tailor content for mobile devices are likely to see better engagement and ROI in 2026.