Vietnam's mobile video consumption continues to surge, with users averaging 8.5 hours monthly, reflecting the nation's rapid digital adoption. The growing smartphone penetration at 78% indicates widespread access, fueling increased engagement with video content and mobile marketing efforts. Businesses are channeling more funds, with USD 1.2 billion spent on mobile advertising, aiming to capitalize on this expanding digital audience.
E-commerce sales via mobile devices reach USD 9.5 billion, underscoring the importance of mobile platforms in Vietnam's retail landscape. Marketers are seeing strong engagement, with video ad click-through rates at 7.3%, demonstrating effectiveness. As mobile usage intensifies, Vietnamese consumers are becoming more receptive to targeted video marketing, driving economic growth and digital innovation.