By 2026, mobile video consumption in Angola is projected to reach 14 million users, reflecting increased smartphone penetration and internet access across urban and rural areas. The mobile marketing spend is expected to reach USD 150 million, driven by brands leveraging video content to engage a digitally active population. With an average daily viewing time of 1 hour 30 minutes, users are highly receptive to mobile video advertisements, which now account for 65% of digital ad revenue in the country.
The engagement rate for mobile video ads in Angola is forecasted to be around 3.8%, indicating a growing effectiveness of targeted marketing strategies. As digital infrastructure improves, businesses are expected to allocate more resources toward mobile video campaigns, capitalizing on high user engagement and the expanding mobile user base. This trend underscores Angola's transition into a prominent digital economy in Central Africa, with mobile video content playing a central role.