Algeria's mobile video consumption continues to surge, with an estimated 24 million users in 2026, driven by increased smartphone penetration and affordable data plans. The average user spends about 1 hour and 45 minutes daily on mobile videos, reflecting a growing preference for visual content across various age groups. Mobile marketing strategies are increasingly focused on video ads, which have a 7.5% engagement rate, demonstrating their effectiveness in reaching Algerian consumers.
The mobile marketing budget in Algeria has reached approximately 1.2 billion Algerian dinars (around USD 8.4 million), highlighting the country's expanding digital advertising industry. As smartphone ownership rises to 72%, businesses are investing more in targeted mobile campaigns, leveraging video content to boost brand visibility and engagement. This trend is expected to continue, further transforming Algeria's digital marketing landscape.