Afghanistan's mobile internet penetration is expected to reach 45% in 2026, driven by expanding network infrastructure and affordable smartphones. The rise in smartphone ownership at 38% will further boost mobile video consumption, with users spending approximately 1.8 hours daily on videos. Mobile marketing spend is projected to hit $120 million, reflecting growing interest from local and international advertisers targeting digital audiences.
As mobile video consumption increases, advertisers are leveraging targeted video ads to reach Afghan consumers more effectively. Engagement rates for mobile ads remain modest at around 3.2%, but as content quality and targeting improve, these figures are expected to grow. Continued digital adoption will likely transform Afghanistan's marketing landscape, offering new opportunities for brands to connect with a broader audience.