45:1
Average Email Marketing ROI
Vietnamese digital marketers see an average ROI of 45:1 on email campaigns in 2026.
25%
Email Open Rate
The average email open rate in Vietnam reaches 25%, reflecting increasing consumer engagement.
4.5%
Click-Through Rate
Click-through rates for Vietnamese email campaigns stand at 4.5%, indicating effective content targeting.
70%
Mobile Email Engagement
70% of emails are opened on mobile devices, emphasizing mobile optimization importance.
12% annually
Email List Growth Rate
Vietnam's email subscriber list expands at a 12% annual growth rate in 2026.
Vietnam's email marketing landscape in 2026 demonstrates robust growth, with an impressive ROI of 45:1, driven by increased digital adoption and targeted campaigns. Marketers are focusing on personalization and mobile responsiveness to enhance engagement, especially as 70% of users access emails via smartphones.
The steady 12% yearly growth of email subscriber lists indicates expanding digital audiences. As open and click-through rates improve, Vietnamese brands are leveraging email as a cost-effective channel for customer retention and sales conversion amidst a competitive e-commerce environment.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.