In Armenia, email marketing continues to demonstrate strong ROI in 2026, with an average return of 520%. The open rates remain steady at 28.4%, reflecting effective targeting strategies. Mobile engagement is high, with over three-quarters of users opening emails on their smartphones, emphasizing the importance of mobile-optimized campaigns. Marketers are increasingly leveraging personalized content to boost click-through rates and conversions, contributing to overall revenue growth.
The average revenue per email has risen significantly, indicating more effective campaigns and higher customer engagement. Local businesses now invest more in email marketing, recognizing its cost-effectiveness and high ROI. As digital literacy improves, Armenia’s e-commerce and service sectors are expanding email outreach, which is vital for maintaining competitive advantage in a digitally connected economy. Continued investment in data-driven marketing will likely enhance these positive trends further.