€350 (approx. $370) per €100 spent
Email Marketing ROI
Average return on investment for email marketing campaigns in Afghanistan in 2026
15.2%
Email Engagement Rate
Average open rate for Afghan email campaigns in 2026
68%
Mobile Email Opens
Percentage of email opens via mobile devices in Afghanistan in 2026
12.5% annually
Subscriber Growth Rate
Yearly increase in email subscribers in Afghanistan for 2026
22% of businesses
Email Marketing Penetration
Proportion of Afghan businesses utilizing email marketing in 2026
The growth in email marketing in Afghanistan indicates a maturing digital environment, with a subscriber base expanding annually by around 12.5%. More businesses are adopting email strategies, with nearly a quarter now utilizing this channel. As digital infrastructure improves, businesses can expect continued growth in engagement rates and ROI, making email marketing a vital component of Afghanistan's marketing mix.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.