In 2026, Andorra's email marketing ROI has increased to approximately €12.50 per euro spent, reflecting improved targeting and content personalization. The open rate remains steady at 24%, indicating persistent engagement despite rising competition. Mobile device usage continues to dominate, with 78% of emails being opened on smartphones, emphasizing the importance of mobile-optimized campaigns.
Businesses in Andorra are focusing heavily on list growth, which has increased by 8% annually, suggesting expanding digital outreach efforts. The click-through rate of 4.8% highlights the effectiveness of call-to-action strategies. Overall, email marketing remains a vital channel for customer retention and sales growth in Andorra's digital economy.