Connected TV Advertising Statistics in Vietnam (2026)

Vietnam's connected TV advertising sector has experienced rapid growth, with an expenditure reaching USD 1.2 billion in 2026. The increasing adoption of smart TVs and internet penetration has significantly boosted consumer engagement, making connected TV a prime channel for advertisers seeking targeted reach. The market share of digital ads on connected TV now accounts for 35% of Vietnam's digital advertising revenue, reflecting its rising importance.

Vietnamese viewers are spending nearly two hours daily on connected TV platforms, indicating high consumer engagement and valuable ad exposure opportunities. The average ad engagement rate of 4.8% highlights the effectiveness of targeted advertising on these platforms. With an estimated 19 million users, connected TV remains a vital component of Vietnam's evolving digital landscape, attracting both local and global brands.