Connected TV Advertising Statistics in Argentina (2026)

Argentina's connected TV advertising sector is experiencing rapid growth, with an estimated ad spend of $150 million USD in 2026. The increasing adoption of smart TVs and streaming services has contributed to this surge, making connected TV a critical channel for advertisers targeting urban and tech-savvy audiences. The market share of digital advertising allocated to connected TV continues to climb, reflecting shifts in consumer viewing habits.

Consumers are spending around 2.5 hours daily on connected TV devices, highlighting their significance in daily entertainment. With approximately 12 million users, advertisers are leveraging high engagement rates, averaging nearly 7%, to optimize campaigns. As digital maturity increases, connected TV will likely become a dominant advertising medium in Argentina, offering personalized and targeted ad experiences that align with local viewing preferences.